The roots of East Yorkshire Motor Services Ltd. go back to December 1919, when Ernest
John Lee purchased a 14-seat Ford Model T bus for a service between Elloughton and Hull.
In 1922 a Mr Beaulah was taken into partnership with Mr Lee and formed Lee & Beaulah.
A couple of years later Hull & District Motor Services Ltd was set up by H. A. Harvey to
run a service between Kirk Ella and Hull. Finally, on 5 October 1926 the British Automobile
Traction Co. Ltd. registered the name East Yorkshire Motor Services Ltd. to take over
Lee & Beaulah and Hull & District Motor Services Ltd.
You will know our buses as being burgundy and cream coloured, but they were originally
indigo and primrose. The colour was changed in the early 1970s to the colours of the
National Bus Company, red and white, and then more recently to the colours that are familiar
today. Our coaches are different again; riviera blue with primrose.
EYMS was privatised in February 1987, becoming a subsidiary of EYMS Group Ltd. which had
been formed by its management team. Since this time it has gone from strength to strength,
acquiring many small bus businesses in and around Hull. More notably, it acquired Finglands
Coachways of Manchester in 1992 and Whittle Coach & Bus of Kidderminster in 2004.
Today EYMS is owned by Peter Shipp, who has been with the company since 1980. The Head
Office and main depot are located on Anlaby Road in Hull, where they have been based since
1929. There are also depots in Beverley, Bridlington, Driffield, Elloughton, Hornsea,
Pocklington, Scarborough and Withernsea. All these depots have an active role to play in
the continued success of EYMS.
EYMS is strongly committed to providing passengers with quality transport, and is
determined to invest as much as it can afford in new buses. The fleet is now made up
of over 300 buses, including double decks, single decks, minibuses, coaches, open top
buses and a selection of vintage vehicles
EYMS recognises that it has a major effect on the community it serves, and has a
policy of close involvement in that community. It has close links to Hull University
and the City of Hull and Humber Environment Forum, and runs an annual Big Bus Day in
Hull in partnership with the Streetlife Museum of Transport. The company also works
with local businesses in order to help reduce traffic and parking problems in the region.