The roots of East Yorkshire go back to December 1919, when Ernest John Lee purchased a 14-seat Ford Model T bus for a service between Elloughton and Hull. In 1922 a Mr Beaulah was taken into partnership with Mr Lee and formed Lee & Beaulah.

A couple of years later Hull & District Motor Services Ltd was set up by H. A. Harvey to run a service between Kirk Ella and Hull. Finally, on 5 October 1926 the British Automobile Traction Co. Ltd. registered the name East Yorkshire Motor Services Ltd. to take over Lee & Beaulah and Hull & District Motor Services Ltd.

You may know the buses as incorporating yellow cream and dark red colours, or prior to that burgundy and cream colours, but they were originally indigo and primrose. The colour was changed in the early 1970s to the colours of the National Bus Company, red and white, and then more recently to burgundy and cream, before a full refresh to the current colours in March 2019. East Yorkshire Coaches’ vehicles are different again; riviera blue with primrose.

EYMS was privatised in February 1987, becoming a subsidiary of EYMS Group Ltd. which had been formed by its management team. Since this time it has gone from strength to strength, acquiring many small bus businesses in and around Hull.

Up until 2018, EYMS was owned by Peter Shipp, who had been with the company since 1980. In June 2018, Peter Shipp handed over the company to the Go-Ahead Group, a leading UK public transport operator which employs around 27,000 people across the country with operations also in Singapore, Germany, Ireland, Norway and Australia. The two companies share the values of excellent customer service and strong employee engagement, being well established in the local communities they serve. Now known as East Yorkshire rather than EYMS, the company operates as a stand-alone company within Go North East, overseen by the Go North East executive director team but with a Hull-based senior management team.

The Head Office and main depot are located on Anlaby Road in Hull, where they have been based since 1929. There are also depots in Beverley, Bridlington, Elloughton, Pocklington, Scarborough and Withernsea. All these depots have an active role to play in the continued success of East Yorkshire.

East Yorkshire is strongly committed to providing passengers with quality transport and is determined to invest in new and refurbished buses, continually improving standards. The fleet is now made up of over 300 buses, including double decks, single decks, minibuses, coaches, open top buses and two vintage vehicles.

East Yorkshire recognises that it has a major effect on the community it serves, and has a policy of close involvement in that community. It has close links to the University of Hull and the City of Hull and Humber Environment Forum, and runs an annual Big Bus Day event in Hull in partnership with the Streetlife Museum of Transport and Hull City Council. The company also works with local businesses in order to help reduce traffic and parking problems in the region.

To find out more about the history of East Yorkshire see History and Memories.