East Yorkshire unveils Scarborough Locals, Beachcomber & Coaster

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Local bus company East Yorkshire has today unveiled a £450,000 investment in its summer open top buses and Services 12/13 which run between Scarborough and Bridlington.  It also announced Scarborough Locals, its new brand for buses in Scarborough.

At an event held at the Scarborough Spa, local business leaders and partners were given an update on the company’s strategy for the future, with Area Director Ben Gilligan unveiling its new look for open top buses in Scarborough and Bridlington – now called Beachcomber – with 8 open top buses which are new to the company set to arrive with extra capacity and improved seating.  Visitors can enjoy an open top bus ride along the seafront in Scarborough, or journey up to some of the town’s most popular locations including Sea Life, Peasholm Park and Alpamare, and tickets can be bought on the bus with cash, contactless, on the East Yorkshire Buses app or online at www.scarboroughopentopbus.co.uk.

At the event, East Yorkshire’s new Coaster brand for Services 12/13 was shown, along with further details of the 8 upgraded buses which will be used on the route.  Coaster runs up to every half hour between Scarborough, Filey, Bridlington and the holiday villages, and buses will soon feature free WiFi, USB power, improved seating, tables, mood lighting and next stop announcements.

Ben Gilligan said: “The investments we are making in vehicles across the fleet, and in particular with full refurbishments of 8 buses for Coaster, will improve the experience for passengers travelling on our services.

“Features such as next stop announcements will give assistance to those not familiar with the route and tourists visiting the coast or travelling from holiday villages, while the new interior, lighting and seating will give a more comfortable journey.”

At the event, the company also unveiled the Scarborough Locals brand for the first time.  The new bus colour scheme matches that of the buses revealed in Hull in March, but with a dedicated logo for the Scarborough area.  The colours are instantly recognisable but with a refreshed look, focussing predominantly on a yellow cream colour with a dark red rear and flowing curves featuring different shades running along the bottom.

Ben Gilligan commented: “We are delighted to unveil our Scarborough Locals brand, showing our commitment to improving bus travel in the town and providing a dynamic and engaging look to our fleet and wider communications.”

“The Scarborough Locals brand is an evolution of the strong traditions of the company’s long history and we are proud to emphasise ourselves as a locally-run bus operator.”

Passengers will start to see the Scarborough Locals brand across Scarborough over the coming weeks, with the upgraded Coaster and Beachcomber coming into service shortly.

For more information about East Yorkshire, follow its social channels: twitter.com/EYBuses and facebook.com/EYBuses or visit eastyorkshirebuses.co.uk

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