Victory for Petuaria Express
The striking livery used by EYMS for its two buses running the new express service between Gilberdyke, Brough and Hull has won the competition for the best bus colourscheme in a competition run by the bus industry's main trade magazine "Route One".
The service which started in May is called the Petuaria Express - linking it with the Roman name for Brough - and the bus livery is based on East Yorkshire's traditional indigo and primrose livery, with the route name and details clearly marked and sporting a Roman centurion in a chariot. This colour scheme reached the top five out of over 300 sent in by bus operators across the country and the winner was chosen by votes from readers of the magazine.
The X55 Petuaria Express service itself has been a success with passenger numbers steadily growing to over 1,000 a week and the Monday to Friday timetable is now to be supplemented by additional journeys on Saturdays from mid-November in response to requests from many of the passengers who use the service and other local residents in the Brough and Elloughton areas who say they would use it at weekends.
EYMS chairman Peter Shipp said ‘Of course we are delighted that the livery has been voted the winner and it has certainly received many favourable comments locally, but we are even more pleased that the service has been growing steadily to the point where we can take the risk of adding some Saturday journeys in time for Christmas shopping'
The design was based on a concept thought up by Peter Shipp and brought to fruition by the Hessle marketing agency Lee Creative.
Issued by Peter Shipp
Chairman and Chief Executive
EYMS Group Limited
13 October 2010
*** STOP PRESS *** You've got the bus, now get the mug! Limited edition Petuaria Express mugs will be available to buy from Hull Travel Centre in Paragon Interchange and Elloughton Travel Centre at the Elloughton EYMS depot from Monday 18 October. Only £5! Get them before they're gone...
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